On my first trip to the US, I was en route to Cincinnati via JFK airport. One of the few
things I still remember from the first of many JFK layovers was the ubiquity of
vending machines disgorging shiny red cans of coke. Little did I know then that
over the next few years, I would have many up-close
interactions with these coin-sucking, coffee-spouting machines during many late night hours at graduate school.
A vending machine of course
is hardly a subject for reflection on a technology blog. We take them for
granted and they come in handy - that's all. But the more I think of it, they actually
are an essential part of our urban life. They too have evolved with technology,
much like other gadgets such as TVs or phones. And, in a way, they reflect the tastes or
preference of society.
The History:
The notion of mechanized self-service is actually pretty old.
The Greek
mathematician Hero seems to have gotten the ball rolling in 215BC, when he
invented a machine to vend holy water in an Egyptian temple at Alexandria. In
1076 A.D.,
a coin-activated pencil dispenser was developed in China. In post industrial revolution
Europe,
one of the earlier instances of vending machines goes back to 1880 when
commercial
coin-operated vending machines were introduced in London to dispense post
cards. Once ubiquitous gumball vending machines in the US were first introduced in
1907.
Since then, the basic
technology of vending machines remained somewhat same - mechanism to
test and check the coins (or paper bill) and then a mechanical or electric motor actuation of the feeder trays
to release the item.
Fast forward to 21st Century:
Machines in the 21st century are of course a little more
sophisticated. They may now come with touchscreen for selection, LCD display, and connectivity for credit card validation. Today, like
everything else, they too are increasingly fitted with wireless chipsets,
connected to the internet to transmit real-time transaction, enabling purchase through smartphones. In the age of
Internet of Things (IoT), 'remote vending' that permits vendors to remotely
scan and manage stock and to even change pricing on the fly may soon become the
norm.
Supporting social preferences or even crisis mitigation:
While Pepsi, Coke, Coffee and
snack vendors dominate today's vending
machines in the US, vending machines in some parts of Europe can serve up
Pizza. In Japan, the vending machine economy is probably more diverse than
anywhere else in the world serving everything from snacks and beverages to
clothes, electronics and even beer! And in some parts of the world ravaged by
AIDS, access to vending machines for condoms has actually become an effective
tool for both government and NGOs (Non Government Organizations) to fight the
spread of HIV.
The age of Internet of Things (IoT) changes
everything:
Today in the US, smart vending machines are being equipped with connectivity
technology that not only enables purchase by smartphones, but can locate and
inform the nearest replenishing depot,
so machines are refilled before popular products run out. This just-in-time inventory management is
enabling automated kiosks for diverse businesses such as ticket sales and vending
of high value items such as electronics.
Vending by Twitter: One South African
beverage company recently made news by launching Twitter-activated vending machines as part of a promotion in Capetown. Consumers who send a tweet to vending
machines in select locations, while standing in front of it, receive free
samples of its local branded iced tea. The
IP-enabled, wirelessly connected 'smart' vending machine is programmed such
that all tweets with a certain hashtag are streamed to the machine. It then
checks every tweet's location and if it is within a certain proximity of
itself, it dispenses the beverage! What a deal!
Mother of all
vending machines:
Let me end this blog with what I thought was the mother
of all vending machines! The
Emirates Palace Hotel in Abu Dhabi has reportedly installed the world's first Connected gold vending machine in its lobby. The
Gold To Go machine from
Ex Oriente Lux serves
24-carat gold bars and coins in a nice gift box. But here is the kicker! The
buyers make menu choices via a 19-inch touch screen interface and the prices
get updated wirelessly every hour via a link to the company's online shop. The
inventory is monitored with RFID tags supported by a 24/7 security camera and an
ID scanner to prevent money laundering.
Just make sure you have a well funded
credit card before you try the bullion dispenser. Save the loose change for the good old coke machine !